my story

I am Paige Gibbs, a creative strategist striving to blend design, storytelling, culture, and innovation. I began with games and interactive projects. This is where I learned how systems, programs, visuals, and user experience shape how people feel and think.

That evolved into a love for visual communication, media, and narrative. I was eager to push my technical and creative knowledge to its peak.

I focus on identity, community, and digital spaces. I am constantly gliding between art and strategy.

My work is 25% about making things look good, and 75% about making them mean something.

my process

Retail Sales Associate — Google Store | Nov 2025 – Present

•Translate complex technical features into clear, user-centered value propositions on the sales floor.

•Educate customers on Google’s hardware ecosystem, emphasizing design, usability, and integration.

•Deliver consultative selling that ranks 3rd in sales during the first month, generating $27K in revenue.

•Use customer insights to inform sales approach and improve in-store experience quality.

Web Development & Design Intern — Virtru | Washington, D.C. | Jun 2025 – Aug 2025

•Support UX/UI design and front-end development for a privacy-focused technology company.

•Implement responsive layouts within an enterprise design system and brand framework.

•Improve usability and trust through layout refinement and UX enhancements.

•Collaborate cross-functionally on marketing and product-facing web initiatives.

Creative Lead & Web Designer (Freelance) — Upwork | Apr 2024 – Aug 2025

•Lead strategy-driven web design projects aligning brand identity, user experience, and business goals.

•Design scalable UX/UI systems emphasizing clarity, storytelling, and conversion.

•Build responsive sites across Webflow, WordPress, and Squarespace.

•Manage client strategy, timelines, and creative execution end to end.

IT Intern — L&R Distributors | Brooklyn, NY | Apr 2024 – Aug 2024

•Support internal IT operations through documentation, helpdesk support, and troubleshooting.

•Contribute to the redesign and organization of the internal helpdesk site to improve usability.

•Assist in implementing IT solutions that improve workflow efficiency across teams.

Creative Director — BlackPrint | Washington, D.C. | Oct 2023 – Present

•Lead creative and editorial strategy focused on culture, identity, and student narratives.

•Direct visual storytelling across digital articles, graphics, and multimedia content.

•Oversee brand consistency and refine website UX with an emphasis on accessibility and reader engagement.

•Collaborate with writers, editors, and designers to translate editorial goals into visual experiences.

I begin with curiosity — listening, observing, and collecting. That translates into research understanding references from culture, community, and everyday life. I expand my vision to recognize the patterns.

Then, I turn the ideas into clear concepts. From there, I sketch, write, and prototype. I test what works and what does not. I focus on how things feel as much as how things function.

Then, I reflect.

my experience